Muhammad Shahid Nazir was already a local legend, known to anyone who visited Queens Market in London. The Pakistani-born fishmonger had a catchy song about £1 fish that he occasionally performed in the market. When a customer recorded a rendition and uploaded it to YouTube back in April, the video became a hit in Britain.
Now Nazir is shedding his indie cred. With the backing of one of the Big Three labels, Warner Music Group, he has released a slick new music video for ‘One Pound Fish’ replete with scantily-clad video babes, a pounding beat, and maybe a little bit of auto-tune, just for good measure. He’s aiming to reach the top of the U.K. singles chart this Christmas, and he’s currently sitting at 47 (right below the Biebs).
It was probably only a matter of time before the people’s desire for affordable seafood produced such a hit, and it couldn’t have happened to a nicer guy. Nazir left his native Pakistan to study and work in the U.K. and — let’s face it — he probably wasn’t that great of a fishmonger since he only sold to ladies. That’s cutting out half your market right there.
Watch the original: