The Globe and Mail is currently negotiating a new contract with its employee union, and if management gets its way some of the newspaper’s journalists will soon be writing advertorials.
Tag Archives | advertising
Meet the new man in charge of Postmedia’s ad strategy
Scott White was the Editor-in-Chief of Canadian Press for the last 15 years. On March 25 he joined Postmedia (the parent company of the National Post, Ottawa Citizen, canada.com and dailies across the country) as the Vice President of Content Strategy and Business Development.
This generic brand video will restore your faith in capitalism
This “Generic Brand Video” shows that as long as you have lots of random words and images strung together to piano music, you can pretty much sell anything.
This government ad cost $2.5 million and promotes a program that doesn’t exist
The Conservative government, careful guardians of the public purse, spent over $2.5 million publicizing a job grants program that doesn’t even exist yet.
And the best Super Bowl ad is…
The best Super Bowl commercial of 2013 (probably).
Snoop turns ‘Drop It Like It’s Hot’ into shameless Hot Pockets ad
Does anyone else suspect that Snoop has given up on life? Here he is in a Hot Pockets ad reworking his 2004 hit “Drop It Like It’s Hot” into — ugh — “Pockets Like It’s Hot,” which doesn’t even make sense. But it’s not just a simple play on words. Nope, it’s a highly-produced, three-and-a-half […]
All human endeavour up until now, including the creation of chairs, was a mere precursor to Facebook
Everything ever conceived by human beings is a mere facsimile of Facebook. Like chairs. Chairs are just like Facebook, because something something connecting people.
I can’t stop watching this Japanese laptop commercial
A tiger, wearing a suit, dancing on the Moon and singing about laptops. Is that New York City in the background? Ahhh!!!
The best (and most musical) condom commercial never aired
This ad promoting condom use was made for the Swedish Association for Sexuality Education but never used. It shows the musical range of those wonderful latex baby-stoppers.
A stop-motion film made entirely with stock photos
Getty Images contracted advertising agency BBDO to make a film made entirely from its vast library of stock photos. After six months of research, here’s the result.
This is the best ad of the last year
The Clio Awards are a real thing and exist outside of Mad Men. Hosted by Joan Rivers, the awards were given out in New York on Tuesday, with Chipotle winning a Grand Clio for “Back to the Start.”