1. Information We value the collection and dissemination of information.
2. Fun If we aren’t fun to read, we’re doing our job wrong. We want to be playful, energetic, exciting, and sometimes deeply, deeply mean, because all of that stuff is enjoyable and entertaining and interesting, and those are not words you would normally use to describe Canadian news.
3. Honesty We don’t want to try and spin anything. We also don’t want to try and pull off some kind of false balance. This means we don’t take sides, but it also means we don’t lie about all sides having equal merit. We also don’t want to be polite. We want to take people down, make people mad, and publish the sort of things that would make old-school outlets blush with shame and indignity. Also we aren’t afraid to say “fuck” once in a while.
4. Humour We believe humour brings people together and enables people to understand complex and controversial ideas. Humour breaks the ice on issues that are otherwise stymied by overly political bullshit.
5. Insight Even if it’s just a line or two, we want to give our readers something to chew on and respond to when were curating stories. Something they hadn’t heard before, or something they think but nobody else in the media is saying.
6. Journalism We value the people who spend their lives collecting news and telling important stories and believe that where possible they should be paid fairly. Furthermore we believe that journalism plays an integral role in ensuring accountability in our society. Sometimes we want to give our readers the worst and explain why it’s the worst, but other times we want to give our readers the best and acknowledge it as the best. The Albatross is about pushing Canadian media toward the latter, rather than the former.
7. Community We want to get to know you and to know what matters to you. We want to hear from you – in emails, in comments, on social media. We want you to come back to us, to make us one of your first stops in your daily news reading.